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~subject:"Werbungsbetrieb"
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Handbook of modern marketing
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Werbungsbetrieb
Marketing
5
Vereinigte Staaten
5
Marketingmanagement
3
Absatztechnik
2
Marketing management
2
Marktforschung
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Betriebsplanung
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Betriebswirtschaftslehre
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Business economics
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Distribution costs
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Großbritannien
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Marketingstrategie
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Markt
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Strategisches Management
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USA
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United States
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Buell, Victor P.
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Journal of advertising research
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ECONIS (ZBW)
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Where advertising decisions should be made
Buell, Victor P.
- In:
Journal of advertising research
15
(
1975
)
3
,
pp. 7-12
Persistent link: https://www.econbiz.de/10001966004
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