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~subject:"Werbungspolitik"
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Werbungspolitik
Werbungsbetrieb
582
Vereinigte Staaten
208
Werbungsunternehmung
111
Werbung
89
Deutschland
44
Werbungsmittel
44
Marktforschung
37
Advertising
35
Großbritannien
29
Werbungsausgaben
27
Werbewirkung
20
Absatzpolitik
15
Advertising effects
15
Werbungsforschung
15
Werbeplanung
13
Verbraucher
12
Wettbewerbsbeschränkung
12
Marketing
11
Preisgestaltung
11
Internet marketing
10
Online-Marketing
10
Rundfunkwerbung
10
Wirtschaftskonzentration
10
Markenartikel
9
Marktpsychologie
9
Theorie
9
Theory
9
Werbungspsychologie
9
Produktgestaltung
8
Wettbewerb
8
Einzelhandelsbetrieb
7
Absatz
6
Frankreich
6
Marktform Oligopol
6
USA
6
Verbraucherschutz
6
Australien
5
Betriebsertrag
5
Consumer behaviour
5
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Book / Working Paper
11
Article
1
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Undetermined
6
English
5
German
1
Author
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Boies, David
1
Brozen, Yale
1
Callahan, Francis Xavier
1
Cohen, Dorothy
1
Dirksen, Charles J.
1
Geneen, Harold S.
1
Howard, John A.
1
Hulbert, James
1
Jagberger, Raimund
1
Kroeger, Arthur
1
Leigh, James
1
Martin jr., Claude R.
1
Mertes, John E.
1
Nylen, David W.
1
Verkuil, Paul R.
1
Wright, John Sherman
1
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Institution
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Select Committee on Small Business, U.S. Senate, 88. Congr., 1. sess.
2
Division of Research, Graduate School of Business Administration, University of Michigan
1
Federal Trade Commission
1
Published in...
All
Abhandlungen zur Werbewissenschaft und Werbepraxis
1
International business and management series
1
The Georgetown law journal
1
The Key issues lecture series
1
The Wiley marketing series
1
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ECONIS (ZBW)
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1
Advertising principles and problems
Dirksen, Charles J.
;
Kroeger, Arthur
-
1973
-
4. ed
Persistent link: https://www.econbiz.de/10002084898
Saved in:
2
Advertising : planning, implementation, and control
Nylen, David W.
-
1975
Persistent link: https://www.econbiz.de/10013499986
Saved in:
3
Advertising and society
Brozen, Yale
(
ed.
);
Geneen, Harold S.
(
contributor
)
-
1974
Persistent link: https://www.econbiz.de/10000327963
Saved in:
4
Advertising
Cohen, Dorothy
-
1972
Persistent link: https://www.econbiz.de/10000674669
Saved in:
5
Current issues and research in advertising, 1978
Leigh, James
(
contributor
); …
-
1978
Persistent link: https://www.econbiz.de/10003113012
Saved in:
6
Advertising and the public interest
Howard, John A.
;
Hulbert, James
-
1973
Persistent link: https://www.econbiz.de/10002975492
Saved in:
7
Advertising allowances
1964
Persistent link: https://www.econbiz.de/10003039986
Saved in:
8
Advertising allowances, 1964
1964
Persistent link: https://www.econbiz.de/10003039993
Saved in:
9
Regulation of supermarket advertising practices
Boies, David
;
Verkuil, Paul R.
- In:
The Georgetown law journal
60
(
1972
)
5
,
pp. 1195-1223
Persistent link: https://www.econbiz.de/10001935231
Saved in:
10
A socio-economic analysis of advertising
Callahan, Francis Xavier
-
1972
Persistent link: https://www.econbiz.de/10001974896
Saved in:
1
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