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Wertschöpfung
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Möglichkeiten und Grenzen der Erfassung von Wertbeiträgen des Marketings im Rahmen einer wertorientierten Unternehmensführung
Neddermeyer, David
;
Fiege, Stefanie
;
Wassermann, Holger
-
2012
Persistent link: https://www.econbiz.de/10009665748
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