Automotive firms are balancing the increasing needs for cost and time efficiency with the necessity of developing more innovative products to stand out on in a competitive market. The strive for efficiency has led to an increasingly structured development process with limited allowances for...

Innovation processes are out of necessity and by definition always open-ended and embedded in social interests and beliefs. This paper reports a study of how a power-split technology for hybrid vehicles needed and found support and interest from a variety of social actors to reach the market....