This paper aims to analyse the Sparkling Wine international market structure and competitiveness, focusing on the 2004 … Map database. The method used to examine sparkling wine’s international market structure and competitiveness consisted of …-2018 period. It used the data regarding exports and imports of sparkling wine available in the International Trade Centre’s Trade …

with third country wines.The study focuses on still wines and distinguishes betweentwo business areas:bottled wine and bulk … wine. The analysis also distinguishes wines by price/quality segments and wines with Geographical Indication and without …

, which lead to changes in the market environment and intensity of competition in the wine markets. Overall, wine cooperatives … have a market share of more than 40 % in Europe. In Germany, they account for around one third of the total wine production …The wine industry is significantly affected by globalization and changes in consumption habits and shifts in lifestyle …

Scholars showed that in transition and developing countries originating from the Soviet period, the degree of market … been highly attractive and many newcomers must have been interested in entering the market, due to fewer market … relatively high profitability for downstream firms acting on the local market and likely increased the market competition …