Tremblay, Victor J. - 2012
Chapter 1 Introduction -- Chapter 2 Demand, Technology, and the Theory of the Firm -- Chapter 3 Introductory Game … Theory and Economic Information -- Chapter 4 Behavioral Economics -- Chapter 5 Perfect Competition and Market Imperfections …,and bounded rationality,for example and will help explain why firms invest in persuasive advertising, offer 30-day free trials …