Long, Qingqi; Xu, Le; He, Yan; Peng, Juanjuan; Zhang, Shuzhu - 2022
marketplace, leading to direct competition with third-party sellers. A new trend of logistics sharing has recently emerged in … platform retailing: a platform (e.g., Amazon.com) opens its own logistics systems for third-party sellers. This study uses the … explore how the interaction of entry sequence choice and logistics sharing strategy affects their pricing decisions and …