This paper considers competition between two multinationals (U, J) who compete in a third market (K).The multinationals have similar cost structures, but differ in that J comes from a country that is “culturallysimilar” to K, and hence produces products that match more closely the...

This paper considers welfare effects of entry when the incumbent firmbehaves like a Stackelberg leader in the product market. In contrast to previous work(Klemperer, 1988, Journal of Industrial Economics), we show that entry may alwaysincrease welfare. Using general demand function, we show the...