Making trade work for all and harnessing popular support for openness to trade depends on consumers benefitting from lower prices and broader product variety. The present study reveals that those benefits depend on competition in services markets, in particular in telecommunication. These...

Preface -- Introduction -- Customer-driven services marketing strategy -- Segmenting service markets -- Targeting service markets -- Principles of positioning services -- Using positioning maps to plot competitive strategy -- Developing an effective positioning strategy -- Conclusion -- Summary...

Touristische Zielgebiete und Anforderungen an das Marketing -- Das Modell des kooperativen Marketing — Grundlage für das Markthandeln von Anbietern touristischer Leistungen in Tourismusregionen -- Die Entwicklung von touristischen Regionen — eine Analyse der Veränderungen interner und...

We study the role of competition in customers' reactions to litigation against firms, using anonymized mobile phone location data. A class action lawsuit filing results in a 4% average reduction in customer visits to target firms' outlets in the following months. The effect strongly depends on...

Status and reputation have long been recognized as important influences in management research and recently much attention has been paid to defining the two concepts and understanding how they are utilized by organizations. However, few strategic management studies have identified the different...