This paper empirically investigates the advertising competition in the French broadcast television industry within a …, and quantities of advertising of twenty-one TV channels from March 2008 to December 2013. We specify a structural model of … French TV advertising market is of the Cournot type. Further, we provide empirical evidence that the price-cost margin is not …

-loop system. We derive a Nash equilibrium and examine the influence of advertising. We show for the monopoly case that a reduction …

We present a theory of how advertising can break a lock-in by distorting beliefs about market shares in markets with … shows that if the entrant’s product is of su¢ ciently high quality, then the entrant will use advertising in order to break …

-loop system. We derive a Nash equilibrium and examine the influence of advertising. We show for the monopoly case that a reduction … ; pricing ; advertising …

competition "either or both." A central result is that platform ownership does not affect advertising levels, despite nontrivial … viewer fees. We show that the equilibrium advertising level is inefficiently high. We also demonstrate that entry of a … platform leads to an increase in the advertising level if viewers' preferences for the platforms are negatively correlated …

The paper formalizes the intuition that brands are consumed for image reasons and that advertising creates a brand …'s image. The key idea is that advertising informs the public of brand names and creates the possibility of conspicuous … consumption by rendering brands a signalling device. In a price competition framework, we show that advertising increases …

recent evidence on increased ad-blocking, which has become a key concern to the entire advertising industry. Our main …

This paper empirically investigates the advertising competition in the French broadcast television industry within a …, and quantities of advertising of twenty-one TV channels from March 2008 to December 2013. We specify a structural model of … French TV advertising market is of the Cournot type. Further, we provide empirical evidence that the price-cost margin is not …

advertising on television (TV) to compete for a greater share of the market of a particular good. Government regulations limit the … total amount of negative advertising time either firm can buy. The two rival firms choose how much negative advertising time … this equilibrium is unique. Finally, we ascertain the amount of negative advertising time the two firms would buy if they …

I present a model to describe the effects of persuasive advertising targeted at consumers with expectation …-based reference-dependent preferences. Persuasive advertising is competitive and increases the salience of advertised products while … deflated. I show that under moderate levels of loss aversion and product differentiation persuasive advertising has strictly …