In this paper, we investigate how retailer competition and asymmetry affect store brand strategy when some of the consumers are one-stop shoppers. We find that when the intensity of competition between retailers is low, store brands can be used to shield consumers loyal to the national brand...

The entry of flexible-capacity sharing economy platforms (e.g., Airbnb and Uber) has potentially changed the competitive landscape in traditional industries with fixed- capacity incumbents and volatile demand. Leveraging panel data on hotels and Airbnb, we study how the sharing economy...