The open source paradigm is often defined as a collaborative effort, implying that firms and consumers come together in a non-competitive climate. We show here that open source development can arise from a competitive climate. Under competition, we find that open source is the surplus maximizing...

We consider a cooperative advertising channel consisting of a manufacturer selling its product through a retailer in competition with another independent retailer. The manufacturer subsidizes its retailer's advertising only when a certain threshold is positive. Moreover, the manufacturer's...

We investigate firms' re-manufacturing strategies in the case of a Cournot duopoly. On one hand, re-manufactured products cannibalize sales of new products by the same firm and hurt its profits. On the other, re-manufacturing can be a profitable marketing strategy to target different customer...

Firms frequently utilize multiple communications instruments as part of their marketing campaign. Interactions between these instruments suggest that firms should apply Integrated Marketing Communications (IMC) to benefit from the synergies. We review different IMC models and then present a...

Fundraising involves the simultaneous consideration of three actors the donor, the charitable organization raising the funds, and the beneficiary. Successful fundraising appeals match donor motivations to preferred organizational and beneficiary attributes while acknowledging the influence of...

This study examines the effects of local competition on product innovation and performance in local versus traded markets, with empirical evidence from the performing arts sector. Local markets feature locally produced and consumed offerings and consistent patterns of competitive density. Traded...