We study the market for new (movie) DVDs in the United States. Our demand model captures seasonality, freshness (i.e. time between theatrical and DVD release), and state dependence. We also develop a structural model of dynamic competition in which studios balance waiting for high demand weeks,...

The impact of a firm's strategic marketing mix choices on profitability can be evaluated by understanding the impact of those choices on consumer demand for the firm's products and on the firm's costs. Additionally, a firm's strategic marketing mix choices, and its demand and costs can be...