Network effects and standards competition introduce significant uncertainty into consumers' new-product adoption decisions, creating a substantial challenge to the success of innovating firms. While the literature has highlighted the importance of establishing a large installed-user base (the...

Compared to other markets, those with standards battles exhibit certain fundamental characteristics that make the consumer decision to adopt a new product more risky and complex. This paper examines how standards competition affects consumer behavior, an issue that has been relatively neglected...

While extant literature of network effects suggests the importance of the competitors' support to the innovator's new technology in markets with network effects, it is largely unknown HOW the innovator competitively interacts with its supporting firms. This paper empirically examines price...