Brands matter. In modern times, brands and brand management have become a central feature of the modern economy and a staple of business theory and business practice. Coca-Cola, Nike, Google, Disney, Apple, Microsoft, BMW, Marlboro, IBM, Kellogg’s, Louis-Vuitton, and Virgin are all large...

This paper, presented at the Oxford Conference "Online Markets and Offline Welfare Effects," explores two areas that were not the focus of the conference but that are quite important to how competition law will deal with Internet markets and their challenges: (1) the role of private rights of...

This essay summarizes our work on brands and competition. Brands and brand management have become a central feature of the modern economy and a staple of business theory and business practice. Brands also have important effects on competition and the marketplace; yet the two key areas of law...