Showing 1 - 10 of 154
Price-matching guarantees (PMGs) are offers to match or beat a competitor's price on a specific item. Such guarantees are extremely common in U.S. retail practice, and appear on their face to be very beneficial to consumers because they make an implicit promise to the consumer that she "won't...
Persistent link: https://www.econbiz.de/10013291661
The Internet has dramatically reduced search costs for customers through tools such as shopbots. The conventional wisdom is that this reduction in search costs will increase price competition leading to a decline in prices and profits for online firms. In this paper, we provide an argument for...
Persistent link: https://www.econbiz.de/10014034498
This paper compares one-part pricing and two types of two-part pricing in a general discrete-continuous choice model, providing more extensive welfare results than prior literature. Under two-part pricing, firms may set fixed fees with or without unit-price commitment. When unit-price commitment...
Persistent link: https://www.econbiz.de/10014026651
In the computing industry, computing systems typically consist of multiple components supplied by independent firms. An important feature of this industry is coopetition. In other words, firms must cooperate with each other in making a system work, but at the same time compete for dividing the...
Persistent link: https://www.econbiz.de/10014028561
We consider a cooperative advertising channel consisting of a manufacturer selling its product through a retailer in competition with another independent retailer. The manufacturer subsidizes its retailer's advertising only when a certain threshold is positive. Moreover, the manufacturer's...
Persistent link: https://www.econbiz.de/10013133537
We analyze an oligopolistic competition with differentiated products and qualities. The quality of a product is not known to consumers. Each firm can make an imperfect disclosure of its product quality before engaging in price-signaling competition. There are two regimes for separating...
Persistent link: https://www.econbiz.de/10013121803
The Republic of Moldova has a rich potential for the rural tourism prosperity which, by virtue of the historical traditions of the geographical conditions, is the most dynamic form of the domestic tourism. The Republic of Moldova, as a tourist destination, has a rich potential for its visitors....
Persistent link: https://www.econbiz.de/10013015940
Firms frequently utilize multiple communications instruments as part of their marketing campaign. Interactions between these instruments suggest that firms should apply Integrated Marketing Communications (IMC) to benefit from the synergies. We review different IMC models and then present a...
Persistent link: https://www.econbiz.de/10012760419
Signs of the gender gap are ubiquitous in society. Psychological theory suggests that when gender stereotypes are associated with competition, men exert greater effort against women (dominance effect) and women exert less effort against men (submissive effect), which implies that women are at a...
Persistent link: https://www.econbiz.de/10013290459
RMG sector is one of the biggest and most GDP earning sectors in Bangladesh. This sector works with some raw materials. One of those raw materials is industrial sewing thread. RMG sector could be stopped without industrial sewing thread. There are many industries in the world for manufacturing...
Persistent link: https://www.econbiz.de/10012967388