The cloud computing paradigm gives rise to Web service marketplaces where complex services areprovided by several modular vendors. Recently more and more intermediaries are pushing onto themarket, thereby driving competition. Offering innovative business models which are capable ofattracting...

Building new business on the most recent version of the Web is no longer a multi-million dollar undertaking. Start-up companies are leveraging a decade of innovation of technology, driven by entrepreneurs not financiers. Past lessons led to new service that provides a sustainable revenue base...