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Persistent link: https://www.econbiz.de/10010529571
The rising phenomenon of private label brands across the globe has given grocery retailers new areas for competition … and growth. As a result, this has spiralled competition between private label brands (PLBs) and national brands (NBs … and national brands has also seen new trajectories. The purpose was to review earlier and current competition and identify …
Persistent link: https://www.econbiz.de/10014529726
as suggested in consumer research. On this basis, we investigate monopoly and competition between firms, described via an …
Persistent link: https://www.econbiz.de/10010270001
as suggested in consumer research. On this basis, we investigate monopoly and competition between firms, described via an …. -- Bounded rationality ; social learning ; population game ; differential game ; product life cycle ; monopoly ; competition …
Persistent link: https://www.econbiz.de/10003850650
In the current market environment, the actual dynamics of the application of internal corporate factors is differentiated. The company thus tries to influence customers' shopping behavior as effectively as possible. Therefore, it is important for the company to be able to adapt to these changes...
Persistent link: https://www.econbiz.de/10012888460
Firms frequently utilize multiple communications instruments as part of their marketing campaign. Interactions between these instruments suggest that firms should apply Integrated Marketing Communications (IMC) to benefit from the synergies. We review different IMC models and then present a...
Persistent link: https://www.econbiz.de/10012760419
competition on their brand search but choose not to advertise, competitors “steal” 18-42% of clicks, suggesting a strong causal …
Persistent link: https://www.econbiz.de/10012970912
We measure the effectiveness of competitive advertising on brand search using alarge-scale, quasi-experimental ad allocation on Bing. Competitors are able to stealtraffic from the focal brand, and they steal an order of magnitude more clicks if the focalbrand's link is exogenously removed from...
Persistent link: https://www.econbiz.de/10012851987
customer base increases over time. Larger market size and lower competition strength result in higher acquisition and retention …We study the optimal customer-acquisition and customer-retention decisions of the representative firm in a dynamic … competitive industry. We find that the optimal per-customer retention effort depends positively on customer profitability and is …
Persistent link: https://www.econbiz.de/10013044455
This paper investigates one of the largest pharmaceutical markets using a discrete choice model that allows marketing to affect product differentiation. Four main results emerge from an analysis of monthly panel data on antiulcer drugs from 1977 to 1993. Observed drug characteristics became less...
Persistent link: https://www.econbiz.de/10012709821