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Product assortment is a critical competitive tool for retailers to increase sales, maximize profits, and attain customer satisfaction. Increasingly, more and more retailers provide in-store product assortment information online or via smartphone apps for consumers to check if their preferred...
Persistent link: https://www.econbiz.de/10012922018
It is a popular practice for firms to acquire a block share of their manufacturers' ownership. This paper studies the economic impacts of such partial vertical ownership (PVO) in the presence of downstream market competition. Prior studies of vertical integration suggest that firms benefit from...
Persistent link: https://www.econbiz.de/10012846268