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Modeling multi-generational diffusion for competitive brands : an analysis for telecommunication industries
Bansal, Gunjan
;
Anand, Adarsh
;
Aggrawal, Deepti
- In:
Journal of management analytics
8
(
2021
)
4
,
pp. 715-740
Persistent link: https://www.econbiz.de/10012693804
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Modelling product lines diffusion : a framework incorporating competitive brands for sustainable innovations
Aggrawal, Deepti
;
Anand, Adarsh
;
Bansal, Gunjan
; …
- In:
Operations management research : OMR ; advancing …
15
(
2022
)
3/4
,
pp. 760-772
Persistent link: https://www.econbiz.de/10013462474
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