This paper studies the introduction of new products (increase in product variety) in the automobile industry. The focus is on the two sources of market power that may allow the firms to get higher profits (and, thus, recoup investments): new products and brand-name reputation. The effects of new...

Earlier results on estimating markup ratios as indicators of the competitive pressure are discussed and it is shown that the estimation method suggested by Roeger (1995) suffers from similar problems as an earlier method suggested by Hall (1988). It is also shown that the estimating equations...