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A manufacturer commonly distributes through a set of retailers who are authorized to sell its product; demand-enhancing services may also be provided by the manufacturer. These services may be granted to all authorized retailers (uniform service provision) or to a favored few authorized...
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We analyze a channel of distribution where a monopolistic manufacturer, as leader of the channel, selects distribution intensity and wholesale price, and independent retailers follow by selecting price. Retailer competition is analyzed using a new model that combines the Salop model of circular...
Persistent link: https://www.econbiz.de/10014255872
Mathematical Models of Distribution Channelsidentifies eight 'Channel Myths' that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that...
Persistent link: https://www.econbiz.de/10014013935