Vrtana, David; Rosnerova, Zuzana; Križanová, Anna - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 493-503
In the current market environment, the actual dynamics of the application of internal corporate factors is differentiated. The company thus tries to influence customers' shopping behavior as effectively as possible. Therefore, it is important for the company to be able to adapt to these changes...