advertisers and customers. The relation between advertising receipts and sales receipts, which are both complementary and … antagonist, is different if media operators impose a price or a quantity to advertisers. When consumers dislike advertising …, media operators are better off setting an advertising price than an advertising quantity. We establish a relationship …

central feature of the model is that channels are monopolists in selling advertising opportunities toward their exclusive … viewers, but they can only obtain a competitive price for advertising opportunities to multi-homing viewers. Strategic … channel, then firms compete for marginal consumers by reducing the amount of advertising on their channels. In our model …

We model the contest among full-service advertising agencies as a score auction. The score auction allows the …