In practice, agency e-commerce is also referred to as e-marketplace, where copycats that have nearly identical “consumption quality” with the genuine products are commonly observed. The e-marketplace may not have incentives to combat copycats, so we observe many brands are using a truly new...

Imported agricultural product is not necessarily of higher quality than local product (e.g., pork containing ractopamine). Therefore, to improve brand image and increase market share, many overseas suppliers have adopted or are planning to adopt blockchain, where the production process without...