In today’s highly competitive business environment, a growing number of platforms are opening their technologies. This leads us to wonder whether sharing one’s proprietary technology is altruism or a shrewd business move. In this paper, we study the incentive of why firms share their...

Online social networks are increasingly being used to conduct commercial activities, and many online social networking platforms allow users to sell products to their online connections. Although extensive research has been conducted on the interactions among buyers within a social network,...