Narrow search
Showing 1 - 10 of 14,968
Cover Image
Consequences of competition between national brands and private labels : empirical results from different German outlet formats
Olbrich, Rainer; Grewe, Gundula - In: International journal of retail & distribution management 37 (2009) 11, pp. 933-951
Persistent link: https://www.econbiz.de/10009521951
Cover Image
Scale-dependent automatic shifts in brand evaluation standards
Dimofte, Claudiu V.; Johansson, Johny K. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 158-170
Persistent link: https://www.econbiz.de/10003860494
Cover Image
Price competition and innovation in markets with brand loyalty
Schmidt, Robert C. - In: Journal of economics 109 (2013) 2, pp. 147-173
Persistent link: https://www.econbiz.de/10009749338
Cover Image
Increasing a brand's competitive clout : the role of market share, consumer preference, and price sensitivity
Gázquez-Abad, Juan Carlos; Martínez-López, Francisco J. - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 71-99
Persistent link: https://www.econbiz.de/10011438590
Cover Image
An Evolutionary Model of Brand Competition
Sengupta, Abhijit - 2009
We study the evolutionary dynamics of brand competition in a market where two firms are competing against each other. A … brand's strategy at each period could be either to innovate on its own or to copy the rival or maintain the same position as …
Persistent link: https://www.econbiz.de/10012764928
Cover Image
Impact of advertizing on brand's market-shares in the automobile market : a multi-channel attraction model with competition and carry-over effects
Morais, Joanna; Thomas-Agnan, Christine; Simioni, Michel - 2018
Persistent link: https://www.econbiz.de/10012267477
Cover Image
The effects of competitive context on consumer response to price changes
Dunn, Steven; Dawes, John; Bogomolova, Svetlana - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 7/8, pp. 608-632
Persistent link: https://www.econbiz.de/10012249603