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Chapter 2. The Advertising-Financed Business Model in Two-Sided Media Markets
Anderson, Simon P.; Jullien, Bruno - 2015
This chapter focuses on the economic mechanisms at work in recent models of advertising finance in media markets …, and to clarify the conceptual aspects. The chapter first develops a canonical model of two-sided markets for advertising … advertising markets, and concrete issues such as congestion and second-degree discrimination. The second part is devoted to recent …
Persistent link: https://www.econbiz.de/10014025251
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Two-sided markets with pecuniary and participation externalities
Schmidtke, Richard - 2006
setup differentiated platforms compete in advertising and offer consumers a service free of charge (such as a TV program …) that is financed through advertising. We show that advertising can exhibit the properties of a strategic substitute or …
Persistent link: https://www.econbiz.de/10010439376
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Two-sided markets with pecuniary and participation externalities
Schmidtke, Richard - 2006
setup differentiated platforms compete in advertising and offer consumers a service free of charge (such as a TV program …) that is financed through advertising. We show that advertising can exhibit the properties of a strategic substitute or …
Persistent link: https://www.econbiz.de/10010365882
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Strategic timing of entry : evidence from video games
Engelstätter, Benjamin; Ward, Michael R. - 2013
This paper investigates how video game publishers’ choice of game release date is affected by the expected level of competition within the game’s product niche. We identify game niches by genre, age-appropriateness, a four week window cohort, publisher and console system. Our analysis is...
Persistent link: https://www.econbiz.de/10010229641
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Crowdfunding in a Competitive Environment
Miglo, Anton - 2020
Crowdfunding has mostly been used to finance very unique projects. Recently, however, companies have begun using it to finance more traditional products where they compete against other sellers of similar products. Major crowdfunding platforms, Kickstarter and Indiegogo, as well as Amazon have...
Persistent link: https://www.econbiz.de/10012840769
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Choosing your battles : endogenous multihoming and platform competition
Haan, Marco; Stoffers, Nennette E.; Zwart, Gijsbert T. J. - 2021
. Platforms compete for consumers and advertisers. A platform earns a premium from advertising to singlehomers, as it is a …
Persistent link: https://www.econbiz.de/10012586398
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Competition
Boone, Jan - 2000
Competition has been modelled in the literature in a number of ways. What do these different parametrizations of competition have in common? For instance, it turns out that it is not always the case that a rise in competition reduces price cost margins, industry wide profits or concentration....
Persistent link: https://www.econbiz.de/10014142558
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Platform competition : Betfair and the U.K. market for sports betting
Casadesus-Masanell, Ramon; Campbell, Neil - 2018
We examine two episodes of strategic interaction in the U.K. betting industry: (i) Betfair (an entrant multi-sided platform, or MSP) vs. Flutter (also an MSP), and (ii) Betfair vs. traditional bookmakers. We find that although Betfair was an underfunded second mover in the betting exchange...
Persistent link: https://www.econbiz.de/10012019905
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Regulating advertising in the presence of public service broadcasting
Stühmeier, Torben; Wenzel, Tobias - 2012
Television advertising levels in Europe are regulated according to the "Audiovisual Service Media Directive" where … advertising cap, regulation can be profit-increasing for both channels. If the public broadcaster is more strictly regulated, this … may benefit the commercial rival if higher revenues in the advertising market outweigh the loss in viewership. -- Media …
Persistent link: https://www.econbiz.de/10009411107
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Targeted information and limited attention
Hefti, Andreas; Liu, Shuo - 2016
recent evidence on increased ad-blocking, which has become a key concern to the entire advertising industry. Our main …
Persistent link: https://www.econbiz.de/10011508048