In this paper, we review, integrate, and extend the literature on markets, competition, and categories as it applies to strategic management theory. Developments in the literatures of economics and organizational theory have shed new light on market categories and category dynamics. These...

In this paper we reflect on the contribution of our 1989 article Competitive Groups as Cognitive Communities: The Case of Scottish Knitwear Manufacturers. We begin by recalling our backgrounds and motivations as collaborators on the project, and then discuss recent developments in the Scottish...