-loop system. We derive a Nash equilibrium and examine the influence of advertising. We show for the monopoly case that a reduction … ; pricing ; advertising …

This paper examines the effect of competition on second degree price discrimination in display advertising in Yellow …

This chapter focuses on the economic mechanisms at work in recent models of advertising finance in media markets …, and to clarify the conceptual aspects. The chapter first develops a canonical model of two-sided markets for advertising … advertising markets, and concrete issues such as congestion and second-degree discrimination. The second part is devoted to recent …

Many countries with national health care providers and health insurances regulate the market for pharmaceuticals to … (no. of firms) suggests a significant but small negative correlation with prices. -- pharmaceuticals ; prices ; co …

the effects of prices, detailing, sampling, journal advertising, time-in-market, and molecule-specific characteristics … effectiveness of advertising and pricing between earlier versus later entrants …

.This chapter will provide an overview of free movement cases on pharmaceuticals, with a view to frame such case law within the … section will provide an overview of the structure of the European market for pharmaceuticals, including the basic European … regulatory framework; a second section will review the case law on free movement and pharmaceuticals; and a last section will …

We present a Hotelling model of price and advertising competition between prescription drugs that differ in quality …. We show that advertising intensities are strategic substitutes, with the better quality drugs being the ones that are … loyalty is endogenously determined by promotional effort. The model's main results on advertising and pricing strategies are …