Competing technologies in emerging industries create uncertainties that can discourage supplier investments. Open technology may induce supplier investments, but may also lead to intensified future competition. In this paper, we study competing manufacturers' open-technology strategies. We show...

There are numerous evidence showing that consumers usually experience emotional dissonance (e.g. purchase regret) and anticipate it in consideration set formation process. Our paper investigates how anticipated regret affects consumers' consideration set formation and the relevant implications...