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Verbrauch und Werbepublizistik...
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Wettbewerb
Werbung
13,888
Advertising
9,825
Werbewirkung
3,813
Advertising effects
3,759
Konsumentenverhalten
2,925
Consumer behaviour
2,919
Verbrauchstheorie
1,796
Online-Marketing
1,793
Internet marketing
1,788
Theorie
1,452
Theory
1,414
Deutschland
1,174
Meinungspflege
1,157
USA
947
Marketing
823
United States
785
Markenführung
738
Brand management
734
Vereinigte Staaten
713
Marketingmanagement
652
advertising
651
Marketing management
633
Social Web
553
Social web
552
Germany
475
Preismanagement
464
Pricing strategy
464
Markenimage
452
Brand image
440
Markenartikel
432
Öffentlichkeitsarbeit
364
Großbritannien
358
Brand
347
Zielgruppe
346
Marktforschung
336
Target group
333
Werbewirtschaft
318
Competition
297
Werbepsychologie
296
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104
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200
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Graue Literatur
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Non-commercial literature
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Hochschulschrift
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Thesis
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Sammelwerk
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Conference paper
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Article
1
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1
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English
294
Undetermined
62
German
53
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1
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Beladi, Hamid
8
Bonatti, Alessandro
8
Bergemann, Dirk
7
Calvano, Emilio
7
Athey, Susan
6
Batabyal, Amitrajeet A.
6
Ivaldi, Marc
6
Jullien, Bruno
6
Zhang, Jiekai
6
Kind, Hans Jarle
5
Nilssen, Tore
5
Rysman, Marc
5
Anderson, Simon P.
4
Berg, Hartmut
4
Blasco, Andrea
4
Erickson, Gary M.
4
Falkinger, Josef
4
Hoberg, Gerard
4
Lu, Shijie
4
Phillips, Gordon M.
4
Reisinger, Markus
4
Schmidtke, Richard
4
Sobbrio, Francesco
4
Yang, Sha
4
David, Guy
3
Dewenter, Ralf
3
Gans, Joshua
3
Gans, Joshua S.
3
Guo, Liang
3
Klein, Benjamin
3
Lambin, Jean-Jacques
3
Liu, Dengpan
3
Lu, Xianghua
3
Markowitz, Sara
3
Ornaghi, Carmine
3
Pin, Paolo
3
Scott, Peter
3
Siotis, Georges
3
Slade, Margaret Emily
3
Straathof, Bas
3
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National Bureau of Economic Research
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
Boston College / Department of Economics
1
Bundesverband Deutscher Zeitungsverleger
1
CentERdata
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / Generaldirektion Justiz und Verbraucher
1
Foundation for Business Responsibilities
1
GfK Consortium
1
Ireland / Dept. of Industry, Trade, Commerce, and Tourism
1
Ireland / Restrictive Practices Commission
1
OECD
1
Plenum der Werbung, Jahresveranstaltung der 40 Verbände des ZAW <2002, Berlin>
1
Rand Europe
1
Universität Hohenheim
1
Wageningen Universiteit en Researchcentrum
1
Zentralausschuss der Werbewirtschaft
1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Information economics and policy : IEP
7
CESifo working papers
6
Working papers / TSE : WP
6
European journal of operational research : EJOR
5
Discussion paper / Centre for Economic Policy Research
4
International journal of industrial organization
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Cowles Foundation discussion paper
3
Economics letters
3
Grundriß der Werbung
3
Information systems research : ISR
3
Journal of economics & management strategy : JEMS
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of political economy
3
NBER Working Paper
3
NBER working paper series
3
The journal of business : B
3
Working paper series
3
Applied economics
2
Betriebs-Berater : BB
2
Betriebswirtschaftliche Forschung und Praxis : BFuP
2
CESifo Working Paper Series
2
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
2
Contributions to economic analysis
2
Cowles Foundation Discussion Paper
2
Die Betriebswirtschaft : DBW
2
Discussion paper / NHH, Department of Economics
2
Discussion paper / University of British Columbia, Department of Economics
2
Discussion papers / CEPR
2
Discussion papers / Governance and the Efficiency of Economic Systems
2
European economic review : EER
2
Hochschulschriften zur Betriebswirtschaftslehre
2
International game theory review
2
International journal of production economics
2
Markenartikel : das Magazin für Markenführung
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Quaderni - working paper DSE / Alma Mater Studiorum - Università di Bologna, Department of Economics
2
RIT Economics Department Working Paper
2
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Source
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ECONIS (ZBW)
387
USB Cologne (EcoSocSci)
15
EconStor
6
ArchiDok
1
RePEc
1
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1
Zeitungen im Medienmarkt der Zukunft : eine betriebswirtschaftliche Untersuchung
Witte, Eberhard
-
1984
Persistent link: https://www.econbiz.de/10000071368
Saved in:
2
Analyse und Politik des Wettbewerbs im Absatzmarkt in betriebswirtschaftlicher Sicht
Geist, Manfred
-
1954
Persistent link: https://www.econbiz.de/10000599470
Saved in:
3
Funktionaler Wettbewerb im Vertrieb
Henzler, Reinhold
- In:
Journal of business economics : JBE
29
(
1959
)
12
,
pp. 719-724
Persistent link: https://www.econbiz.de/10002765402
Saved in:
4
Ausbau des industriellen Vertriebswesens und Erstarkung des Handels : Kooperation oder Kampf?
Nieschlag, Robert
- In:
Betriebsökonomisierung durch Kostenanalyse, …
,
(pp. 107-125)
.
1958
Persistent link: https://www.econbiz.de/10002566048
Saved in:
5
Les conditions d'une concurrence efficace
Pillet, Antoine
- In:
Les Cahiers de l'Ilec : revue trimestrielle de …
21
(
1967
),
pp. 1-53
Persistent link: https://www.econbiz.de/10002636008
Saved in:
6
Distribuzione esclusiva e concorrenza
Reati, Angelo
- In:
Rivista internazionale di scienze sociali
74
(
1966
)
4
,
pp. 357-374
Persistent link: https://www.econbiz.de/10002677309
Saved in:
7
Die Produktdifferenzierung in Theorie und Praxis
Kruse-Rodenacker, Albrecht
-
1960
Persistent link: https://www.econbiz.de/10013398340
Saved in:
8
Dynamic demand functions : some implications for the theory of the firm and industrial organization
Justman, Moshe
-
1982
Persistent link: https://www.econbiz.de/10000055324
Saved in:
9
Motiv och beslut i företagsledningens marknadspolitik
Wärneryd, Karl Erik
-
1957
Persistent link: https://www.econbiz.de/10002275122
Saved in:
10
Rynek sprzedawcy i rynek nabywcy a optymalne wykorzystanie zasobów
Wilczyński, Wacław
-
1963
Persistent link: https://www.econbiz.de/10002990433
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