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customer base increases over time. Larger market size and lower competition strength result in higher acquisition and retention …We study the optimal customer-acquisition and customer-retention decisions of the representative firm in a dynamic … competitive industry. We find that the optimal per-customer retention effort depends positively on customer profitability and is …
Persistent link: https://www.econbiz.de/10013044455
This paper identifies the various competitive strategies being deployed by the market leaders, market challengers, market followers and market nichers of Indian hair colour industry. The paper tends to reflect the adopted strategies in powder based, cream based and henna based colourant...
Persistent link: https://www.econbiz.de/10013102572
This paper examines the importance of two resources, namely a market orientation and an entrepreneurial orientation, in new product development and satisfaction with firm performance among direct and alternative marketers. Using a partial least squares structural equation model and data from a...
Persistent link: https://www.econbiz.de/10011657525
gatekeeper to these consumers. Competitive strategies leading to intense competition on the consumer side reduce profits on that …
Persistent link: https://www.econbiz.de/10012586398
, greater brand recognition which will result in higher customer loyalty. By recognizing the value of new technologies in …
Persistent link: https://www.econbiz.de/10012908073
this paper, we take a close look at competition among the generic entrants during the first three years after patent … expiration and examine whether there is a first mover advantage. We specify a random effect nested logit model of competition … that allows for competition between the brand drug and generics, and among multiple generic drugs. The model accommodates …
Persistent link: https://www.econbiz.de/10012709667
competition, leading to what has been termed quot;mutual forbearance.quot; Empirical support for this phenomenon derives mainly …
Persistent link: https://www.econbiz.de/10012712440
by their competition. The main research questions are: 1) What phases comprise the process of identifying competitors by …
Persistent link: https://www.econbiz.de/10013077475
We investigate how competition in product niches affects the ultimate timing of product release for experience goods … sales based on the variation in the level of competition in these particular niches over time. We show that release date of … motion pictures are more likely rescheduled when there is more competition during the initially proposed release week. Next …
Persistent link: https://www.econbiz.de/10011716018
We investigate how competition in product niches affects the ultimate timing of product release for experience goods … sales based on the variation in the level of competition in these particular niches over time. We show that release date of … motion pictures are more likely rescheduled when there is more competition during the initially proposed release week. Next …
Persistent link: https://www.econbiz.de/10011876630