Niederhut-Bollmann, Chistoph; Theuvsen, Ludwig - In: Journal of East European management studies : JEEMS 13 (2008) 1, pp. 63-88
European beer markets are characterized by major changes that are forcing breweries to redesign their competitive strategies. In this paper, we analyze the changes in the German and Croatian brewing industries by referring to Porter’s five forces model and generic strategies framework. The...