In this study, the significance of using Porter’s generic strategies in firms that operate in competitive environments is investigated. The aim is to indicate the effects of Porter’s generic strategies (low-cost strategy, differentiation strategy, and focus strategy) on firm performance. The...

A perusal of the literature shows that a broad frame of references for organizational success is not adequately developed. Therefore, by taking an interdisciplinary approach with a relational perspective, this study takes an integrative and fresh approach toward illuminating the moderate role of...

In this study, the significance of using Porter's generic strategies in firms that operate in competitive environments is investigated. The aim is to indicate the effects of Porter's generic strategies (low-cost strategy, differentiation strategy, and focus strategy) on firm performance. The...