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~subject:"Wettbewerbsvorteil"
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Wettbewerbsvorteil
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Business horizons
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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
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ECONIS (ZBW)
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Competitive strategy in the market-focused business
Slater, Stanley F.
;
Narver, John C.
-
2009
Persistent link: https://www.econbiz.de/10003835836
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2
The business case for commitment to diversity
Slater, Stanley F.
;
Weigand, Robert A.
;
Zwirlein, Thomas J.
- In:
Business horizons
51
(
2008
)
3
,
pp. 201-209
Persistent link: https://www.econbiz.de/10003732736
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3
Creating and exploiting market knowledge assets
Slater, Stanley F.
;
Olson, Eric M.
;
Sørensen, Hans Eibe
- In:
Journal of business strategy
33
(
2012
)
4
,
pp. 18-27
Persistent link: https://www.econbiz.de/10009576299
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4
Proactive customer orientation and its role for creating customer value in global markets
Blocker, Christopher P.
;
Flint, Daniel J.
;
Myers, Matthew B.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
2
,
pp. 216-233
Persistent link: https://www.econbiz.de/10009012596
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