Christian Grube analyses the value potential of patent protection of knowledge-based competitive advantages. His findings show that complex licensing contracts represent a profitable strategy to exploit the value of patented inventions and that bibliographic patent data can support the valuation...

Marketing ethics plays a critical role in forming, maintaining and sustaining long-term customer relationships. An ethical marketing practice is a key factor of organization's success because it affects the organizations' capability to build strong relationships with customers, and accordingly,...

The study proposes a due diligence process for future studies aiming to investigate the duration of competitive advantage due to emerging technology adoption. The proposed process is based on the premise that predictions related to the rate of adoption of technologies and the time it would take...