Researchers in corporate strategy have long argued that resource “relatedness” contributes to a firm's competitive advantage. One implication is that entries made by a firm into businesses that are closely related to the firm's existing businesses should have higher survival rates than...

In this paper we study the conditions under which socially responsible firms can develop a first-mover advantage. We consider a price-setting duopoly market with vertically and horizontally differentiated products, where firms can engage in socially responsible activities and thereby increase...