A firm's strategy typically is defined in terms of its position in the industry or landscape that operates in and the competitive advantage of the firm on that landscape. This competitive advantage, in turn, derives from a combination of assets (what the firm owns) and capabilities (how the firm...

Strategy in a global setting involves competition in industries that extend across national boundaries and among firms with different national home bases that may tap into strategic resources in more than one location. The resources that the firm accesses from its home country provide it with...