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~subject:"Wettbewerbsvorteil"
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O'Cass, Aron
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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1
The interactive effect of internal and external factors on a proactive environmental strategy and its influence on a firm's performance
Mengüç, Bülent
;
Auh, Seigyoung
;
Ozanne, Lucie
- In:
Journal of business ethics : JOBE
94
(
2010
)
2
,
pp. 279-298
Persistent link: https://www.econbiz.de/10003997059
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2
Examining the role of within functional area resource-capability complementarity in achieving customer and product-based performance outcomes
O'Cass, Aron
;
Sok, Phyra
- In:
Journal of strategic marketing
20
(
2012
)
4
,
pp. 345-363
Persistent link: https://www.econbiz.de/10009577753
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3
Product resource-capability complementarity, integration mechanisms, and first product advantage
Ahmadi, Hormoz
;
O'Cass, Aron
;
Miles, Morgan P.
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 704-709
Persistent link: https://www.econbiz.de/10010363386
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4
Achieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas
O'Cass, Aron
;
Heirati, Nima
;
Ngo, Liem Viet
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 862-872
Persistent link: https://www.econbiz.de/10010404062
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5
Creating superior customer value for B2B firms through supplier firm capabilities
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 125-135
Persistent link: https://www.econbiz.de/10009513208
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6
Transforming entrepreneurial posture into a superior first product market position via dynamic capabilities and TMT prior start-up experience
Ahmadi, Hormoz
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 95-105
Persistent link: https://www.econbiz.de/10011822133
Saved in:
7
The role of intellectual resources, product innovation capability, reputational resources and marketing capability combinations in firm growth
O'Cass, Aron
;
Sok, Phyra
- In:
International small business journal : researching …
32
(
2014
)
8
,
pp. 996-1018
Persistent link: https://www.econbiz.de/10010441219
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