Narrow search
Showing 1 - 10 of 1,435
Cover Image
Industrial marketing : can strategic marketing be applied to subcontracting?
Blanc, François; Chassagne, Philippe - In: Journal of euromarketing 22 (2013) 3, pp. 26-37
Persistent link: https://www.econbiz.de/10010248358
Cover Image
The influence of key capabilities on brand portfolio-based competitve advantage
Chailan, Claude - In: International journal of trade and global markets 6 (2013) 2, pp. 182-201
Persistent link: https://www.econbiz.de/10009759927
Cover Image
Achieving sustainable competitive advantage through brand makeover
Khan, Kalim; Panwar, Tapish - In: The marketing review 19 (2019) 3/4, pp. 213-234
Persistent link: https://www.econbiz.de/10012299789
Cover Image
Leveraging big data for strategic marketing : a dynamic capabilities model for incumbent firms
Brewis, Claire; Dibb, Sally; Meadows, Maureen - In: Technological forecasting & social change : an … 190 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014438509
Cover Image
Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach
Neves, Marcos Fava; Castro, Luciano Thomé e.; … - 2010 - 1. ed.
Persistent link: https://www.econbiz.de/10003863565
Cover Image
Strategic marketing : creating competitive advantage
West, Douglas C.; Ford, John B.; Ibrahim, Essam - 2010 - 2. ed.
Persistent link: https://www.econbiz.de/10003884100
Cover Image
Explaining firms' performance through the resources and capabilities allocation in strategic groups : the case of Italy's cosmetic sector
Pucci, Tommaso; Rabino, Samuel; Zanni, Lorenzo - In: Journal for global business advancement : JGBA 7 (2014) 4, pp. 375-393
Persistent link: https://www.econbiz.de/10011280990
Cover Image
Coping with retail giants : gaining an edge over discounters
Samli, A. Coskun - 2015
sense, retailing is the firing line for most marketing plans and managerial decisions as well as for consumer attempts to …
Persistent link: https://www.econbiz.de/10010526427
Cover Image
How knowledge management capabilities help leverage knowledge resources and strategic orientation for new product advantages in B-to-B high-technology firms
Im, Subin; Vorhies, Douglas W.; Kim, Namwoon; Heiman, … - In: Journal of business-to-business marketing 23 (2016) 2, pp. 87-110
Persistent link: https://www.econbiz.de/10011515712