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Co-creating value through customers' experiences : the Nike case
Ramaswamy, Venkatram - In: Strategy & leadership : a publication of Strategic … 36 (2008) 5, pp. 9-14
Persistent link: https://www.econbiz.de/10003775218
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Competing through co-creation : innovation at two companies
Ramaswamy, Venkatram - In: Strategy & leadership : a publication of Strategic … 38 (2010) 2, pp. 22-29
Persistent link: https://www.econbiz.de/10003962757
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The principle of co-creative comparative advantage
Chakrabarti, Avik; Ramaswamy, Venkatram - 2013
Persistent link: https://www.econbiz.de/10010211753