Multi-attribute revealed preference data is used to investigate the heterogeneity of tastes in a sample of kayakers, in relation to eleven whitewater sites in Ireland. The paper focuses on a comparison of the analysis of preference heterogeneity using a random parameter logit model and a latent...

We adapt the standard random utility model to take account of the heterogeneity of recreational preferences by using what we call a “clustered conditional logit framework”. By separating out our sample of whitewater kayakers into two exogenously identifiable groups (based on their skill...

The treatment of the opportunity cost of travel time and the measurement of travel costs in recreational demand modelling has been a contentious issue for many decades. This paper demonstrates how a potential wage rate can be used in the measurement of the opportunity cost of travel (leisure)...