Ma, Shan; Lupi, Frank; Swinton, Scott M.; Chen, Huilan - Agricultural and Applied Economics Association - AAEA - 2011
The public demand for ecosystem services measured by willingness to pay (WTP) in contingent valuation studies provides important information for designing Payment-for-Ecosystem-Service (PES) programs. However, the hypothetical markets for contingent valuation and respondents’ unfamiliarity...