Matthews, Debora; Rocchi, Angela; Gafni, Amiram - In: PharmacoEconomics 20 (2002) 4, pp. 245-255
Objectives: To measure preferences and willingness to pay (WTP) for a novel anaesthetic (dental gel) versus existing anaesthetic options for periodontal maintenance visits. Design: The study was conducted by developing and administering a survey, composed of a modified decision aid and a WTP...