We design a choice experiment comparing policies that reduce agricultural nutrient pollution and harmful algal blooms in Lake Erie and administer it to Ohio residents using an online survey panel. We compare two treatments that have been found to mitigate hypothetical bias, cheap talk and...

We examine the impact of food labels that make unsupported claims of food safety and labels that provide information to support such claims on consumer choices and examine consumers' willingness to pay for beef products with these different food safety labeling cues. Empirical results from a...

Media reports could help shape consumer attitudes towards food quality and safety. By introducing an information treatment with positive or negative media coverage, we study the impact on consumer preference for pork products. The hypothesis is tested by a hypothetical choice experiment with 788...

With the modernization of global agri-food systems, the role of contract farming is increasing. This also involves smallholder farmers in developing countries. While previous studies have looked at economic impacts of contract schemes on smallholder farmers, little is known about farmers'...

Farmers' preferences for sustainability certification are analyzed, building on a choice experiment conducted with smallholder coffee growers in Uganda. Farmers have positive general attitudes towards certification. While they dislike bans of productivity-enhancing inputs, benefits associated...

Higher animal welfare standards increase costs along the supply chain of certified animal-friendly products (AFP). Since the market outcome of certified AFP depends on consumer confidence toward supply chain operators complying with these standards, the role of trust in consumer...

Consumer preferences and willingness-to-pay (WTP) for certain non-market food process attributes were investigated using a choice experiment. Swedish consumers were found to be willing to pay a price premium for the use of mobile abattoirs for cattle but not for broilers. We used two different...

We examine the impact of food labels that make unsupported claims of food safety and labels that provide information to support such claims on consumer choices and examine consumers’ willingness to pay for beef products with these different food safety labeling cues. Empirical results from a...

In this study we investigate consumers' preferences for fresh tomato attributes in four European countries by assessing and comparing Marginal Willingness-To-Pay (MWTP) estimates from panel Mixed Logit (MXL) models with utility specifications in the WTP-space. We performed an in-depth...