Given the current travel restrictions with the COVID-19 pandemic, there is an unprecedented opportunity for Hawai'i to reexamine its current tourism offerings and establish a new approach to support a more authentic, cultural, and sustainable tourism for the U.S. domestic tourist market. As...

Purpose The purpose of this study is to examine the trend toward purchasing locally grown food and evaluate if tourists visiting Hawai'i are willing to pay more for locally produced foods that are more ecologically sustainable. Design/methodology/approach A research questionnaire was developed...