Transportation for the rural elderly is an increasing concern as baby boomers age and young people continue to exit rural communities. When the elderly are no longer able to drive, they rely on alternative forms of transportation, including public transportation systems. Currently, such systems...

Assuming that brands contribute to quality risk reduction, prestige, and design, we derive and test hypothesis on the willingness to pay (WTP) for brands across different product categories (electronics, clothing, packaged food, and fresh produce). Using the random effect tobit model on the...