estimate WTP to the channel×genre matrixin order to analyze how viewers evaluate NHK and its programs. To evaluate whether NHK … result in the most efficient strategic allocation of management resources. This paper thus takes NHK (Nippon Hoso Kyokai …), Japan's PSB, as a research target, and analyzes its portfolio management. NHK has introduced the VFM (Value for Money) index …

Purpose Questionnaire measures of consumers’ willingness to pay (WTP) and price sensitivity are biased, yet these … experimental framework collects online data about a staple product whose price should be well known. Price sensitivity, WTP and …-administrated questionnaires lower respondents’ involvement and create substantial bias; hypothetical methods overestimate WTP and underestimate …

a zero WTP. At the same time, we find evidence that not all respondents who claimed to have ignored an attribute really … did. However, the most commonly ignored non-monetary attributes always have the lowest rankings in terms of WTP across all …

. Therefore, the aim of this study is to estimate the willingness-to-pay (WTP) among the community of the Pomeranian region, in …. The results of the study show that the average value of WTP for the whole sample was 6.71 EUR2012, while the aggregate … value for the whole region was 15.4 million EUR2012. The regression analysis showed that the level of WTP is determined in …