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Discursive constructions of the role of cultural intermediaries in the wine markets of Japan and Singapore

Rod, Michel; Ellis, Nick; Beal, Tim - In: Qualitative market research : an international journal 15 (2012) 2, pp. 128-147

Persistent link: https://www.econbiz.de/10009548841

Understanding attitude and behavior of Canadian consumers toward organic wine

Rojas-Méndez, José I.; Le Nestour, Manon; Rod, Michel - In: Journal of food products marketing 21 (2015) 4, pp. 375-396

Persistent link: https://www.econbiz.de/10011432268

The experience of New Zealand in the evolving wine markets of Japan and Singapore

Rod, Michel; Beal, Tim - In: Asia-Pacific journal of business administration 6 (2014) 1, pp. 49-63

Persistent link: https://www.econbiz.de/10010366748

Brand personalities of global wine exporters : a collective reputation theory perspective

Rojas-Méndez, José; Hine, Michael J.; Rod, Michel - In: Journal of international food & agribusiness marketing … 30 (2018) 1, pp. 88-105

Persistent link: https://www.econbiz.de/10011965775

The experience of New Zealand in the evolving wine markets of Japan and Singapore

Rod, Michel; Beal, Tim - In: Asia-Pacific Journal of Business Administration 6 (2014) 1, pp. 49-63

Purpose – The purpose of this paper is to explore the developing wine markets of Japan and Singapore for New Zealand (NZ) wine. It is principally an opinion piece with some reference to the academic literature, to the trade literature and quite a bit of the authors' own experiences as...

Persistent link: https://www.econbiz.de/10014674325